How to Grow Your Social Media Following Organically

Many people view social media as social networking sites that allow you to stay connected to family and friends. And while it’s heavily utilized for personal use, it’s also beneficial for professional use.

Organic social media means using the platform’s free features to grow your following or network. There is a common misconception that you need to spend money on ads in order to get results on social media, but that’s not always true. Epic Transformation was built on the mission of providing insight and results to clients strictly from organic social media. When utilizing the free features correctly, you can garner significant reach and impressions on your posts, which can, in turn, help your account grow. Keep reading to learn how to grow your following organically.

Organic Vs. Paid Social

There is value in utilizing social media to grow your professional network because it’s free, and the number of people you can reach is large. The double-edged sword, however, is that you can also pay to target a more specific audience and optimize your ads to receive optimized results. Here are the pros and cons of both:

Organic Social Pros:

• Free to use
• Best for brand awareness
• Best for maintaining a positive brand image
• Ideal for retaining existing customers

Organic Social Cons:

• Limited results
• Less targeted audience
• Long-term solution

Paid Social Pros:

• Reach more potential customers
• Nail down an ideal target audience down to demographics
• Reach business goals faster

Paid Social Cons:

• Costly
• Less authentic
• Short-term solution

Tips to Grow Your Following Organically

Growing your following organically requires strategy and consistency. Social media algorithms reward users who utilize the features within each platform. If you’re looking to grow your following organically, consider implementing these tips into your strategy:

• Post valuable content at least 3x per week
• Include hashtags that describe your post
• Interact and engage with your network by liking and commenting on their posts
• Test all forms of posts, like videos, carousels, and GIFs

Review your analytics to see what kind of content performs the best